April 27, 2026
Hamburg on its way to the Games: A concrete vision for a sustainable city
Hamburg intends to bid for the Olympic and Paralympic Games. This bid goes far beyond sports. It is a strategic project for the future of the city of Hamburg and its development in the coming decades.
After thoroughly reviewing the concept, we consider the bid to be modern, responsible, and focused on opportunities. That is why, as a company, we expressly support the chosen path.
Hamburg is moving forward with its bid for the 2036, 2040, or 2044 Olympic and Paralympic Games, with a concept that deliberately focuses on sustainability, practicality for everyday life, and genuine added value for the population.
Under the motto “An Opportunity for Everyone,” the city combines major sporting events with long-term urban development. The foundation is the Active City Strategy, which focuses on physical activity, health, and participation and aims to sustainably improve the quality of life in Hamburg.
Particularly noteworthy: The concept emphasizes short distances and a compact organizational structure. Around 85% of the sports venues are located within a radius of just seven kilometers. Many athletes can reach their competition venues quickly and efficiently. This creates “Games of Short Distances,” setting new standards both ecologically and organizationally.
Hamburg is also taking a clear approach to infrastructure. Most of the sports venues already exist or will be built temporarily and reused later. New facilities are being planned to provide long-term benefits for schools, clubs, and the wider community.
The concept views the entire city as a stage. Competitions will take place right in the heart of the urban landscape, ranging from existing arenas to innovative formats such as temporary sports areas in public spaces. The goal is an open, accessible sports festival that integrates people’s everyday lives.
Another focus is on social impacts. The Games are intended not only to be an event but also to provide impetus for:
greater accessibility
better mobility and infrastructure
stronger participation in sports, especially for children and young people
At the same time, the process is designed to be transparent. Citizens have been able to contribute their perspectives through numerous participatory formats. On May 31, 2026, they will ultimately decide on an official bid via a referendum.
For businesses, this project opens up a wide range of opportunities, from economic dynamism and innovation potential to international positioning. At the same time, the goal remains clear: the Games are not meant to be just an event, but a sustainable project for the future of the entire city.
All information regarding Hamburg’s bid for the Olympic and Paralympic Games and the upcoming referendum can be found on the official website: https://www.hamburg-activecity.de/olympia
